Assessing Corporate Culture (Walt Disney) - 1939 Words

Assessing Corporate Culture Whether you are an employee (Cast Member) or a visitor (Guest), it is easy to see that the Corporate Culture of Walt Disney is one of magic, empowerment, and diversity. It is an organization with a strong set of values and beliefs that motivates its Cast Members toward one specific goal, creating a magical experience for all guests who enter. When entering the career home page for the Walt Disney Corporation it reads: Welcome to DisneyCareers, We are the dreamers and doers; a cast of thousands committed to making magic and making dreams a reality. Our people represent a broad spectrum of experience and cultural heritage, and we want to add to this diverse wealth of talent†¦show more content†¦Walt Disney has been making Americas dreams come true for years. Through their success at managing and motivating cast members and the need for other corporations to want this information, Disney has developed the Disney Institute and Disney University where they provide every part of their knowledge except brand management or strategic planning (Paton, 1997). The organizational structure of Disney values the balance between work and life. Disney has combined business programs with personal fulfillment courses and allows cast-members to bring family members to business workshops. Disney also empowers employees to think creatively and once a year host a Gong Show (McGowan, 1997), in which any cast member can pitch his or her idea. The top decision-makers and CEOs all attend and at the end decide on a winner. Many of the movies and attractions that are affiliated with Disney have come out of the Gong Show. Disney has gone the extra step and developed a different language. Visitors to Walt Disney World Resort and the Disney Institute are referred to as guests. Employees are called cast members, whether they perform on stage or work behind the scenes, at whatever level. Each cast member has to spend an afternoon as a Disney character and later share his or her experiences with other cast members who are in training. All cast members learn three imperatives: Keep the park clean, create happiness,Show MoreRelatedAssessing the Corporate Culture of Walt Disney Essay2103 Words   |  9 Pagesassess the corporate culture of Walt Disney, addressing the background of the organization, training and teaching, stories, legends and myths associated with the company, philosophy, values, mission statement and the organizational goals of the company.   Ã‚  Ã‚  Ã‚  Ã‚  The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. 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